12 Series to Learn Spanish Watching Netflix!

Some ad execs assume throwing a soccer ball or player in an advertisement to market to Latinos is all it takes. Intelligent, worldly marketers, know that there is more to Latino culture than fútbol. It’s true that many Spanish speaking countries like fútbol including Mexico, although I’d argue Brazilians (who speak Portuguese, not Spanish) and Argentinians are more passionate. However, a savvy marketer trying to reach Cubans in South Florida, Dominicans in New York or Venezuelans would know baseball is their national sport and they don’t have an affinity with soccer.

Using a soccer player advertisement to target Cubans, Dominicans and Venezuelans would be like a foreign company targeting the U.S. market with rugby. Yeah, the U.S. has rugby in college, I guess, and we know what it is, but it’s hardly a national sport and wouldn’t resonate. It’s important to know your stuff and who you’re targeting. Besides half the world is female, and just as lots of girls aren’t crazy about American football, the same holds true in Latin countries with soccer. Avoid the cliché stereotypes and reach the right Latino audience. Learning Spanish with Netflix is a good first step.